The iconic Lodenfrey department store in Munich, Germany, dedicates a window display and a pop-up shop to Eleventy for its men’s spring-summer 2019 collection (until February 16).
“I’m proud of the recognition and attention given to Eleventy that contributes to strengthening its bond with a dynamic city like Munich, always so sensitive to Italian elegance and quality, and careful to the issues of responsibility and sustainability”.
“I believe that, in times like these, it is important to build a direct connection with consumers in order to be able to convey the values of Made in Italy”, says Marco Baldassari, co-founder and creative director for Eleventy menswear.
To this end, Marco Baldassari will be meeting customers and consumers at the Lodenfrey pop-up shop on February 8th and 9th.
The pop-up shop is set on the 2nd floor and exhibits the collection’s most representative pieces, whereas the window display highlights Eleventy’s signature style.
The garments of the Milan-based brand are already available at the famous department store. Founded in 1842, Lodenfrey is a true city landmark as well as a showcase for international luxury brands in the men, women and children segments.
Today Eleventy is present in more than 30 countries worldwide, including the United States, Turkey, and the Far East, thanks to special business agreements with major local partners. The most recent stores were opened in Istanbul, New York, Selfridges and Harrods in London, where Eleventy has its own dedicated store space.